Increase Your Bookings by Capturing Mobile Users
More and more people are booking their stays from their mobile devices. Taking advantage of this behavior can make a big difference in your occupancy.
With Channel PRO's mobile rates, you can offer an exclusive discount to those booking through the Booking.com app or mobile site, quickly, directly, and hassle-free.
What is a Mobile Rate and Why Activate It?
Mobile rates are discounted promotions shown only to travelers using the Booking.com app or browsing from a mobile device. By activating this rate:
Your accommodation will display a special badge in search results.
You increase visibility against the competition.
You can boost your mobile bookings by up to 28%.
Helpful Tip
Booking.com allows a minimum discount of 10%, but recommends offering 15% to maximize the promotion's impact.
How to Set Up a Mobile Rate in Channel PRO
You can create this promotion directly from Channel PRO. Here's a step-by-step guide on how to do it.
Step-by-Step to Activate the Mobile Rate
Access Channel PRO and go to the left side menu.
Click on “Promotions”.
Select “New Promotion”.
Choose the promotion type “Mobile Rate” and click “Continue”.
Complete the promotion conditions:
Name: internal, only visible in Channel PRO.
Platform: select if you want to apply the discount only on the app or also on the mobile site.
Discount: define the percentage. It must be at least 10%.
Exclusion Period: you can exclude up to 30 days a year when the discount will not apply (in one block or spread over several).
Click “Continue” to assign the promotion:
Select all properties or individual properties.
Press “Save”. The promotion will be activated and automatically synced with Booking.com.
Post-Promotion Management
Once created, you can:
View it directly from the promotions panel in Channel PRO.
Edit the conditions at any time.
Delete the promotion if you no longer wish to keep it active.
Best Practices to Get the Most Out of It
Review the performance of your mobile rates at least once a month.
Avoid excluding key days like holidays, public holidays, or weekends if you want to take advantage of higher demand.
Align this promotion with other active ones (like last-minute or early booking), ensuring they don't overlap in a contradictory way.
Attention to Detail
Mobile rates are automatically applied to searches made from mobile devices. Guests don't need to select anything: if they meet the conditions, they will see the discount reflected.
In Summary
Activating a mobile rate from Channel PRO is a simple way to capture more bookings from mobile devices and stand out from the competition. Now that you know how to set it up, take five minutes to activate it and start filling your calendar faster.
Frequently Asked Questions
Can I apply the mobile rate only to the app and not to the mobile website?
Yes. You can choose whether to apply the discount only to the app or also to the mobile website of Booking.com.
Can I deactivate the mobile rate on specific dates?
Yes. You can exclude up to 30 days a year when the discount will not apply.
Will the promotion name be visible on Booking.com?
No. The name you set in Channel PRO is for internal use only and does not sync with Booking.com.
Can I edit the mobile rate once it's created?
Yes. You can modify conditions like the discount or exclusion days from the promotions panel in Channel PRO.
How many properties can the promotion be applied to at once?
You can apply it to all your properties or only to those you select manually.