Activate the Last Minute Promotion on Booking from Channel PRO
Fill calendar gaps and capture last-minute bookings
The Last Minute Promotion is an effective tool to increase your occupancy when you need it most. Ideal for attracting travelers who book with little notice, it allows you to make the most of those dates that might otherwise remain empty. And the best part: you can configure and sync it easily from Channel PRO.
What is the Last Minute Promotion?
This promotion offers an attractive discount to those who book in the days leading up to check-in. It's designed to catch the attention of spontaneous travelers and help you maintain good occupancy throughout the year.
Helpful Tip
Booking.com recommends applying this promotion with a maximum booking window of 7 days before check-in. This is when many users decide to take a quick getaway or an unexpected trip.
How is this promotion configured?
The configuration is done in two phases: first in the VRMS and then in Channel PRO.
Step by step: configure the Last Minute discount
1. Configure the discount in the REVENUE
Access the REVENUE.
Go to the “Discounts and supplements” tab.
Create a new discount applicable to last-minute bookings.
In the “Bookings of more than” option, set between 2 and 7 nights.
If you apply more than 7 nights, a new rate plan will be generated on Booking.com instead of a promotion.
Associate the discount with the accommodations you want.
Here you can find more information on how to configure discounts in the VRMS (recommended internal link) ???
2. Configure the synchronization in Channel PRO
Enter Channel PRO.
Access the portal configuration of Booking.com.
Find the section where you can choose how to sync the Last Minute discount:
As a rate
As a promotion
Do not sync
Pay attention to the details
If you choose to sync it as a rate, remember that Booking.com imposes a limit of 400 rates per hotel and 100 rates per room. To avoid reaching that limit, it is most advisable to sync it as a promotion.
Select the desired option and click “Save”.
The promotion will be automatically created and will appear in the promotions section of the Booking.com extranet.
When is the discount applied?
The discount will be automatically activated when a guest searches within the dates defined in your promotion. You don't need to do anything else: Booking will display it as an active offer within your listing.
Best practices when applying the Last Minute Promotion
Combine it with mobile promotions: many last-minute travelers book from their phones.
Review your calendar weekly: activate or adjust the discount based on expected occupancy.
Avoid applying the discount on high-demand dates: in those cases, your accommodation may sell without the need for a promotion.
Conduct A/B tests with different durations or discount percentages to see which performs better.
Quick Checklist
Did you configure the discount correctly in the VRMS?
Is the discount duration between 2 and 7 nights?
Did you select to sync it as a promotion from Channel PRO?
Did you save the changes in the portal configuration?
Frequently Asked Questions
What happens if I configure more than 7 nights in the discount?
The system will interpret it as a new rate plan, not as a promotion. This can take up space within Booking's rate limit.
Does the promotion apply to all rates?
No. It only applies to the standard rate and the default cancellation policy.
Can I have multiple promotions active at the same time?
Yes, but make sure they don't overlap in a way that creates conflicts or excessive discounts.
Where can I see if the promotion is active?
In the Booking extranet, within the “Promotions” section, you can see the status and details of each synchronized offer.
Can I deactivate this promotion whenever I want?
Yes. You can delete or deactivate it from the Revenue, and the changes will automatically sync with Booking.
In summary
Activating the Last Minute Promotion from Channel PRO allows you to take advantage of every booking opportunity, especially during low occupancy periods. With simple configuration and automatic synchronization, you can act quickly and fill your calendar without complications.