Optimize the Quality of Your Airbnb Advertisements and Maximize Benefits
A well-optimized advertisement on Airbnb not only attracts more views: it also secures more bookings and income. Advertisements considered high quality rank better in searches, build trust, and become guest favorites. In fact, a property with a rating of 4.9 or higher can earn up to 18% more income.
Key Factors Valued by Airbnb
Airbnb's algorithm considers five fundamental aspects:
1. High-Quality Photos
Upload at least 16 photos (the minimum is 8, but the more spaces you show, the better).
Minimum resolution: 1024 x 683 px at 72 dpi.
Always in horizontal format.
Correctly label each photo with the corresponding space.
Prioritize attractive and unique images (e.g., pool, equipped kitchen, terrace with views).
👉 Helpful Tip: disorganized, dark photos or those that don't cover all areas can penalize your advertisement.
2. Attractive and Accurate Descriptions
Use a minimum of 50 characters.
Customize the texts to highlight what makes your property special.
Include keywords that enhance SEO within Airbnb.
Ensure the description matches the actual photos and services.
3. Features and Services
Detail the services you offer: smoke detectors, Wi-Fi, equipped kitchen, bedding, etc.
Include accessibility and safety information.
Add the most sought-after services: air conditioning, heating, parking, pool/jacuzzi, pet-friendly, TV, washer/dryer.
👉 Attention to Detail: Airbnb requires a minimum of 5 services, but the more you add, the better your advertisement will rank.
4. Reviews and Ratings
Airbnb recommends maintaining an average rating of 4.8 or higher.
If your average falls below 3.7, your profile could be suspended.
Superhosts earn up to 60% more income per day.
Keys to Overall Rating:
Communication: quick response time.
Arrival: ease of check-in.
Cleanliness: impeccable standards.
Accuracy: updated and precise advertisement.
Location: well-indicated and consistent with the experience.
Value: good quality-price ratio.
👉 Helpful Tip: leave reviews for your guests. Airbnb rewards this practice and encourages guests to leave reviews as well.
5. Impeccable Customer Service
Always respond in less than 24 hours.
Accept or reject requests quickly.
Pre-approve or respond to travel inquiries promptly.
Avoid cancellations: they harm your quality and visibility.
Smooth Check-in and Check-out
The check-in and check-out process is one of the areas that generates the most negative reviews if not well managed.
Set up a check-in method in Channel PRO (e.g., lockbox, smart lock, keypad).
Accompany it with a precise description.
Remember: the guest receives the information 48 hours before arrival.
Also set up check-out instructions (even though the description is optional).
Quality Check Tool
From Channel PRO and VRMS you can review:
Status of your advertisements.
Pending actions.
Problematic bookings.
Airbnb policy violations.
👉 Make this check a routine to detect issues and keep your advertisements always optimized.
Best Practices
Update frequently: photos, services, descriptions, and rules.
Listen to the guest: reviews are a compass for improvement.
Automate where possible: use templates and automatic responses to save time without losing quality.
Be proactive: anticipate frequently asked questions (e.g., Wi-Fi connection, parking) in the advertisement listing.
Quick Checklist
Do I have at least 16 quality and well-labeled photos?
Are my descriptions attractive, clear, and updated?
Have I indicated all relevant services, including the most sought-after ones?
Am I maintaining my rating above 4.8?
Do I always respond in less than 24 hours?
Have I correctly set up check-in and check-out in Channel PRO?
Conclusion
Optimizing the quality of your Airbnb advertisements isn't complicated: it's about making small strategic adjustments that make a big difference in visibility, bookings, and profitability. Make quality review a routine and turn your advertisements into magnets for satisfied guests.
Additional Resources
Frequently Asked Questions
How many photos should I upload to my listing?
Airbnb recommends at least 16, although the system allows a minimum of 8.
What happens if I don't maintain a 4.8 rating?
You may lose visibility. If your average drops below 3.7, you could even be suspended.
What amenities are most valued by guests?
The most sought-after include Wi-Fi, air conditioning, pool/jacuzzi, equipped kitchen, parking, and pet-friendly options.
How can I improve my response time on Airbnb?
Enable notifications and always respond in less than 24 hours.
Do check-in/check-out instructions affect the rating?
Yes. A poor experience in this process is one of the most common reasons for negative reviews.