Fill Your Calendar Faster with Strategic Discounts on Airbnb
Applying discounts and promotions not only improves the visibility of your advertisement on Airbnb, but also attracts more bookings and helps you fill gaps in the calendar. A smart pricing strategy makes your advertisement stand out from the competition and improves its ranking in searches.
Recommended Promotions
Choose at least one of these key options:
Weekly Discount
Available only with nightly rate.
Applies an automatic percentage to stays of 7 nights or more.
Benefits:
Encourages longer bookings.
Reduces cleaning and management costs.
Presents the price as an attractive offer compared to 7 nights without a discount.
Monthly Discount
Available only with nightly rate.
Applies a percentage to stays of 28 nights or more.
Benefits:
Ideal for digital nomads and extended stays.
Fewer guest changes, less stress.
Increases profitability in the low season.
👉 Helpful Tip: Weekly and monthly discounts are among the most popular on Airbnb. Advertisements offering them tend to get more views and bookings.
Non-Refundable Rate 🔒
Offers a discount in exchange for the guest waiving compensation upon cancellation.
Ensures income even if they cancel.
Tip: Analyze how far in advance your guests usually book (14, 30, or 60 days) and adjust this rate accordingly.
New Advertisement Promotion ✨
20% discount on the first 3 bookings.
Ideal for boosting the visibility of a newly created advertisement.
Optional Promotions
Early Booking Discount: from 1 to 24 months before arrival.
Last-Minute Discount: bookings between 0 and 28 days before.
Custom Promotion: apply discounts to specific dates.
Seasonal Adjustment: create pricing rules according to seasons.
How to Set Them Up in Channel PRO
Go to Channel PRO > Discounts and Supplements.
Create a new rule.
Select the type of promotion (e.g., weekly, monthly, early, last-minute).
Apply to all accommodations or only selected ones.
Save the changes.
👉 Pay Attention to Details: If you have discounts set up in VRMS and in Channel PRO, the configuration in Channel PRO will always prevail.
How Discounts Are Shown to the Guest
On Airbnb, discounts appear attractively in the advertisement:
Strikethrough price in the search and on the listing.
Specific line in the price breakdown.
Highlighted mentions on the advertisement page.
Inclusion in promotional emails that Airbnb sends to guests.
Best Practices
Strategically Combine Discounts: For example, a monthly discount in the low season and a last-minute promotion to fill occasional gaps.
Don't Overuse Discounts: Too many offers can give the impression of low quality.
Test: Apply a discount and analyze its impact on bookings and profitability before extending it.
Quick Checklist
Have I set up discounts directly in Channel PRO (not in VRMS)?
Is the nightly rate activated so that discounts are displayed correctly?
Have I adjusted my promotions according to the season and the type of guest I want to attract?
Am I monitoring the results of each discount?
Conclusion
Strategic discounts are a powerful tool to improve your occupancy and increase the visibility of your advertisements on Airbnb. Set them up in Channel PRO and fill your calendar faster without compromising your profitability.
Additional Resources
Frequently Asked Questions
Which discount should I activate first?
Weekly and monthly ones, as they greatly increase visibility and are the most sought after by guests.
Can I apply multiple discounts at once?
Yes, but check how they combine to avoid offering prices that are too low.
What happens if I set up discounts in VRMS and Channel PRO?
The configuration in Channel PRO will always apply.
How do I know if a discount is working?
Review the evolution of bookings and occupancy after activating it. If it doesn't improve, adjust the strategy.
Do discounts appear clearly on Airbnb?
Yes, they are shown as a crossed-out price, in the breakdown line, and with a highlighted mention on the listing.