What is UpMarket?

UpMarket is an AI-powered automation platform that connects directly with Avantio to help property managers handle guest communication, check-in, access, payments, and additional sales, all without manual intervention.

It is designed for vacation rental managers and small to medium-sized hotels looking to scale their operations, reduce repetitive administrative tasks, and offer faster, more consistent service.

What makes UpMarket different?

AI-driven execution: Automatically manages between 85% and 95% of guest messages via WhatsApp, in multiple languages.
Integrated check-in and identification: Automates document collection and submission to national systems (e.g., SEF in Portugal and 933 in Spain).
Smart access and payments: Sends Nuki lock codes and payment links at the right time, using booking data.
Personalized guest experiences: Managers define workflows, communication tone, additional sales triggers, and escalation rules.
Ready to scale: Designed to support managers with between 10 and over 300 units, without needing to expand the team.

Products

1. 📬 Automated Guest Communication

UpMarket automates guest communication via WhatsApp, email, and SMS, using real-time data from Avantio to send the right message at the right time, without staff intervention.

Unlike traditional email flows with templates, UpMarket combines artificial intelligence with customizable rules to:

Personalize each message according to booking details, language, and guest behavior
Schedule messages at key moments (e.g., send check-in instructions only after the guest has completed online check-in)
Automatically follow up if the guest does not interact or complete important steps
Escalate to staff only when necessary

📅 Messages are sent throughout the guest's journey:

At booking: Confirmation, access to the guest app
Before arrival: Check-in reminders, upsell offers
During the stay: Support information, upsell suggestions, access codes
After departure: Feedback request, incentives to rebook

🔗 Integration with Avantio

UpMarket pulls booking data from Avantio in real-time, allowing messages to reflect:

The booking language
The type of stay (short, long, group)
Specific property rules and services

The Avantio system triggers the workflow, and UpMarket handles the execution, timing, personalization, and escalation as needed.

2. 💬 Virtual Concierge (AI)

UpMarket's Virtual Concierge is an AI-based assistant that automates between 85% and 95% of guest communication via WhatsApp, SMS, and the guest app. It answers questions about the property, activates additional sales, resolves issues, and escalates to staff when necessary.

Unlike bots with predefined responses, this concierge uses booking data from Avantio and guest behavior to:

Respond instantly in over 30 languages
Dynamically recommend services, upsells, and local tips
Escalate to the team based on urgency, content, or time of day
Maintain a personalized tone defined by the host
Adapt to returning guests and specific property workflows

🔗 Integration with Avantio

The concierge accesses guest details, stay information, and property rules from Avantio to:

Personalize responses (e.g., check-in time, access method, specific accommodation rules)
Activate workflows (e.g., send access codes after check-in or offer airport transfers for long stays)
Provide real-time assistance based on active stay data

🔧 Key Benefits

Reduces incoming workload by 50% to 90%
Offers 24/7 multilingual support
Turns guest interactions into revenue opportunities

3. 📱 Guest App

UpMarket's Guest App provides guests with a centralized space to access key information, additional services, and extras, all synced with their booking and updated in real-time.

It works in conjunction with the AI Virtual Concierge so guests can:

Complete tasks (check-in, payments)
Access property information and local recommendations
Book services or upgrades at any time

🔗 How does it connect?

Automatically feeds from Avantio: booking details, property information, and stay dates are instantly reflected
Dynamically updates from the UpMarket dashboard
Integrates with WhatsApp: the concierge can redirect guests to the app to complete key actions

📅 Availability over time

Available from booking confirmation
Supports pre-arrival planning, access to services during the stay, and post-stay feedback collection

🔧 Why it matters

Replaces email PDFs and scattered information
Increases visibility of upsells and additional services
Reduces incoming support load
Works seamlessly with other UpMarket flows (concierge, payments, check-in)

4. 🛂 Online Check-In

🧠 Main Features

Sends automatic check-in reminders via WhatsApp, SMS, or email
Ensures check-in is completed before sending access codes or arrival information
Automatically sends guest data to SEF (Portugal) or SES (Spain), complying with local regulations

🔗 Integration with Avantio

Check-in status syncs back to Avantio
Guest and booking data are extracted in real-time
The Virtual Concierge monitors progress and reminds pending guests to complete check-in

🕒 Availability Over Time

Sent at the time of booking, followed by scheduled reminders
Configurable rules to define when to release access codes or escalate to staff

🔧 Why It's Important

100% digital and convenient process for the guest
Saves staff hours of administrative work each week
Reduces no-shows and incomplete check-ins
Meets legal reporting obligations without the need for external tools

5. 💸 Additional Sales (Upsells)

The UpMarket Upsells system is designed to effortlessly generate additional revenue, using artificial intelligence to detect the right moment and offer the right service throughout the guest's journey.

🧠 What Does It Do?

Hosts define the upsells (early check-in, transfers, services, etc.)
AI promotes them via WhatsApp, the virtual concierge, and the guest app
Payments are processed with Stripe, with options for immediate or deferred payment

🔗 Fully Integrated

Works seamlessly with the guest app, concierge, and messaging system
Guest and order data are fully tracked in UpMarket
Notifications to suppliers are automatically triggered (e.g., to the airport transfer partner)

🧾 Management

Hosts manage upsells from the admin panel
Third-party or affiliate services can be included
Prices, rules, payment methods, and sending triggers can be configured

🔧 Why It's Important

Generates between €4 and €12 per booking on average
Requires no manual promotion or follow-up
Personalized and timely communication = higher conversion
Eliminates friction from order to service delivery

Benefits for Avantio Customers

Operational Efficiency at Scale

Automated workflows for guests
Online check-in with regulatory compliance
Seamless synchronization with Avantio

Revenue Growth Without Increasing Team Size

AI-scheduled upsells
Customizable offer engine
Higher conversion through messaging

Intelligent Guest Communication

AI-powered virtual concierge
Multichannel messaging (WhatsApp, SMS, email)
Configurable communication tone and own branding

Unified Guest Experience

Access to the guest app
Synergy between app and concierge

Integrated Security and Compliance

Automatic guest reporting to local authorities
Privacy by design

Personalized Support and Training

Live chat support
Multilingual help center
Tailored training sessions

Languages

Web

Spanish: https://upmarket.cloud/es

English: https://upmarket.cloud/

Portuguese: https://upmarket.cloud/pt

Sales Markets

Global

Focus on: Netherlands, Spain, Portugal, Germany, and Italy

UpMarket has the capability to serve customers worldwide and already serves clients outside its main markets, such as the United States and Mexico.

Ideal Customer Profile

Property Managers (PMs) with between 10 and 300 units, especially those facing challenges with guest communication, check-in, and operational task overload.