Did you know that many guests abandon their booking before completing it? Sometimes it's the price, other times it's the lack of photos or an unclear policy. The Booking.com Improvement Center, accessible from Channel PRO, helps you identify these weak points and turn them into opportunities to increase your bookings and revenue.
What is the Improvement Center
The Improvement Center is a tool that analyzes the performance of your accommodations at each stage of the booking process: from when a traveler makes their first search to when they complete their stay.
Based on that analysis, it provides you with personalized recommendations to improve your visibility, attract more visits, and increase conversion.
Improvement Categories
Opportunities are grouped into different categories related to the conversion funnel:
Increase your availability → improve your appearance in listings.
Ranking position → optimize your position in searches.
Accommodation visits → increase the number of clicks to your listing.
Conversion → turn more visits into actual bookings.
Reduce your cancellations → decrease the number of cancellations.
Additionally, you'll find extra categories:
Reduce your workload → automate tasks and avoid manual management.
Increase your loyalty → actions to retain customers.
Others → improvements that don't fit into other categories.
COVID-19 → special recommendations to take advantage of demand in exceptional situations.
Improvement States
Each improvement can be in one of these states:
Unread
Read
Pending update (usually resolved in less than 24 hours, the time it takes for Booking.com to update its servers).
Completed
Postponed (hidden for 7 days and then reappear as "unread").
👉 Attention to detail: if you postpone an improvement, it doesn't disappear, it just gets delayed to insist that you resolve it later.
How to Resolve Improvements
Clicking on an improvement opens a slide-out panel with the description and list of affected accommodations.
Next to each accommodation, you'll see icons indicating where you need to resolve the improvement: in the VRMS, in Channel PRO, or directly in the portal's extranet.
Some improvements can be resolved from the same panel with a couple of clicks.
Quick Checklist
I have reviewed the "unread" improvements in my main panel
I have applied the recommended changes in VRMS, Channel PRO, or extranet
I have checked if the pending improvements have been updated in 24 hours
I have marked as completed the improvements already implemented
I have managed the postponed ones so they don't pile up
Best Practices
Review the Improvement Center at least once a week.
Prioritize improvements related to conversion and cancellations, as they have a greater impact on your revenue.
Don't ignore recommendations on availability or ranking: they directly affect your visibility on Booking.com.
Frequently Asked Questions
Are improvements applied automatically?
No. You must resolve them in the corresponding system (VRMS, Channel PRO, or extranet), and they will be marked as completed in the Improvement Center within 24 hours.
Where can I find postponed improvements?
They are archived for 7 days. After that, they reappear as "unread".
Can I filter improvements by category or state?
Yes. The filter works with "AND" logic: you can select multiple options to refine the search.
Are the improvement categories the same for all companies?
No. You will only see the categories in which you have assigned improvements.
What does "pending update" mean?
That the improvement has already been resolved and is waiting for Booking.com to update its servers (approximately 24 hours).
Conclusion
The Improvement Center is your ally for optimizing the performance of your accommodations on Booking.com. It shows you exactly where you can improve and guides you on how to do it.