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PLUM GUIDE - Business Information

Sandra Álvarez avatar
Written by Sandra Álvarez
Updated this week

Connect with Exclusive Guests through Plum Guide

When you want to attract a more mature, selective, and reliable guest profile, Plum Guide is your perfect ally. It is a channel known for the quality and exclusivity of its listings. This helps you increase profitability and reduce cancellations without complications.

What is Plum Guide and Why Should You Care?

Plum Guide works like the "Michelin Guide" for vacation rental homes: it only selects the best properties after a rigorous evaluation process. This ensures that every guest has a high-quality experience, which in turn boosts your business towards customers who truly value excellence.

Moreover, Plum Guide doesn't just list your property: it creates unique, detailed, and carefully crafted editorial descriptions that reflect the personality and uniqueness of each home. This helps capture the attention of travelers who tend to book longer stays and outside of peak season.

Main Benefits of Being on Plum Guide

New Guests, Longer Stays

  • You attract customers who don't usually use traditional OTAs, with an average stay duration twice the usual.

  • More than 50% of bookings are made outside of peak season, improving annual occupancy.

Quality Guests and Low Cancellation Rate

  • The cancellation rate is below 0.5%, ensuring greater stability.

  • Matchmakers, experts in personalized attention, manage over 60% of bookings, helping to find the ideal guest for your property.

More Value per Booking

  • The average booking value is five times higher than the average.

  • Matchmakers act as an extension of your sales team, establishing long-lasting relationships with guests.

Carefully Curated Listings

  • Each listing is unique and crafted by a professional team that highlights design details, architecture, and local recommendations, showcasing your property at its best.

Featured Markets

Plum Guide operates in select destinations across several countries, including:

  • Spain: Ibiza, San Sebastián

  • Italy: Palermo, Florence, Rome, Venice, Apulia, Bologna, Sorrento, Naples, Amalfi Coast, Sardinia, Milan, Como, Tuscany, Umbria

  • France: Var, Paris, Vaucluse, French Riviera, Nice

  • United Kingdom: London, Edinburgh, Hertfordshire, Hampshire, Oxfordshire, East Sussex, Highlands, Greater Manchester

  • Denmark: Copenhagen

  • United States: Los Angeles, Miami

Customer Profile and Type of Destinations

Plum Guide targets mature, affluent travelers with a high interest in quality and personalized experience. It is a segmented channel to attract those who value detail and service.

It offers accommodations for all types of experiences:

  • Urban

  • Beach

  • Ski

  • Rural with garden

  • Mountain and outdoor activities

Financial Conditions

  • Fixed commission of 16.5% (plus VAT if you're in the UK, no VAT outside)

  • Onboarding fee: 15% of the value of the first booking per property, with a maximum of £300 / €300 / $400

How to Start Using Plum Guide

  1. Contact Plum Guide via [email protected] or by phone at +44 (20) 4579 9309 / +1 (347) 580-5432.

  2. Submit your property information to begin the selection process.

  3. Receive the personalized editorial listing and get ready to attract exclusive guests.

Helpful tip: take advantage of the editorial description to highlight the unique aspects of your property, such as architectural details, local history, or nearby activity recommendations. This sets you apart and better captures premium travelers.

Additional Resources

Frequently Asked Questions

What type of properties does Plum Guide select?
It only includes homes that pass a rigorous evaluation process to ensure quality and consistency in the guest experience.

How does the commission affect my earnings?
Although the commission is 16.5%, the higher quality of guests and the superior value of bookings more than compensate for this cost.

What is a Matchmaker and how does it benefit me?
A Matchmaker is an expert who helps guests find the ideal property, facilitating bookings with travelers who are the best fit for your home.

In what languages is the platform available?
Currently, the platform operates in English.

Which destinations have the most activity?
The main destinations are the United Kingdom, United States, France, Italy, and Spain.

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