Keep Your Site Active and Build Trust
When your website is active and well-maintained, visitors notice it immediately. A professional site builds trust, improves search engine ranking, and increases the chances of getting more bookings. The good news is that you don't need major transformations: with small periodic adjustments, your web can continue to grow alongside your business.
Key Definitions
SEO (Search Engine Optimization): a set of practices to improve your web's visibility in search engines.
Multimedia content: visual and audiovisual material, such as photos and videos, that complements the texts on your website.
Initial Configuration of Your Web
Before focusing on maintenance, ensure that the basic configurations are correctly set:
Web configuration within the VRMS.
Legal texts: privacy policy, legal notice, cookie policy, and general conditions.
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Active modules: if your plan includes Online Check-in or the Guest Area, you can configure them once your web is published.
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Content Update and Maintenance
An outdated web generates distrust. Periodically take time to review:
Contact information. Update your address, phone number, or email as soon as they change.
Advertisements. Avoid empty pages: if you don't use this section, rename it and give it another purpose, like services or local activities.
Multimedia content. Use quality photos and videos that convey the essence of your business.
Blog and news. If your plan includes a blog, regularly publish articles or news. If you don't have one, you can request it from your account manager.
User Interaction and Engagement
Visitors are looking for more than information: they also want connection. Some options are:
Social media: link your profiles to attract traffic and show activity.
Customer reviews: publish reviews and respond to them to build trust and show commitment.
Dynamic features.
3D tour: an immersive way to showcase your accommodations.
Live chat: integrate WhatsApp or other providers to resolve queries instantly.
Adaptation and Flexibility
The digital environment evolves quickly. Stay updated on trends in your sector, local activities, or news of interest. Sharing this information on your web positions you as a reference and strengthens the relationship with your users.
Search Engine Optimization (SEO)
Visibility is key to your web's success. Consider the following:
Publish quality content that answers your users' questions.
Include keywords in titles, descriptions, and meta tags.
Structure texts with clear headings (H1, H2, H3) that contain your most relevant terms.
Analysis and Monitoring
Knowing what's happening on your web is essential for improvement.
Google Analytics allows you to analyze visitor behavior.
Direct feedback from users gives you clues on what to enhance or modify.
Digital Marketing
Boost your web with complementary strategies:
Email marketing. Send newsletters with updates and promotions.
Online advertising. Use Google Ads or Facebook Ads to attract new customers.
Avantio Digital Marketing Service
If you prefer to delegate, the Avantio Digital Marketing team can help you to:
Build a solid SEO foundation.
Set up analytics tools.
Increase your web traffic and conversions.
Contact them to receive a plan tailored to your needs.
Keeping your web updated not only improves your image, but also allows you to attract more visitors and convert them into customers. Whether you manage it gradually on your own or with the support of the Digital Marketing team, the key is to pay attention to every detail so your web continues to grow with you.
Frequently Asked Questions
What happens if I don't update the legal texts on my web?
You could be in violation of current regulations and lose credibility with your users.
Do I need to have an active blog to improve my search engine ranking?
It's not mandatory, but it helps attract organic traffic and build trust.
How can I tell if my photos are suitable for the web?
Make sure they are high quality, well-lit, and accurately reflect your accommodations or services.
Can I integrate live chat into any Avantio web plan?
Yes, as long as it is compatible with the available external suppliers.
What tool can I use to create attractive visual content?
One option is Canva, which allows you to design simple and impactful banners or infographics.