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Apply These SEO Recommendations and Propel Your Web

Boost your Web visibility: learn how a well-applied SEO strategy attracts more traffic and builds trust.

Sandra Álvarez avatar
Written by Sandra Álvarez
Updated this week

SEO as a Digital Positioning Strategy

SEO (Search Engine Optimization) refers to the process of optimizing a website to improve its visibility on search engines like Google. Its main goal is to attract organic (unpaid) traffic through relevant search results.

What is SEO for?

SEO is essential for any website because:

  • Increases visibility: improves your web's ranking in search results, increasing the chances of users clicking on your link.

  • Generates organic traffic: attracts visitors naturally, without the need to invest in advertisements.

  • Enhances user experience: by optimizing your web's content and structure, you make navigation easier and increase conversion rates.

  • Builds credibility and trust: sites that appear in the top results are perceived as more trustworthy by users.

Basic SEO Recommendations When Creating Your Web

Research and Select the Right Keywords

  • Identify the keywords relevant to your business and niche.

  • Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords with good search volume and low competition.

  • Use seed or core keywords based on information about guests and competitors. Examples:

    • short-term vacation rental

    • family vacation rental

    • villa near the sea

  • Prioritize long-tail keywords (more specific key phrases).

  • Include location terms, property type, and unique features. Example: vacation rentals with sea views in San Francisco or luxury villa rentals in Miami.

Create Original and Optimized Content for Your Users

  • Create original, relevant, and valuable content that meets your users' needs.

  • Structure texts well with headings (H1, H2, H3) and integrate keywords naturally.

    • H1: only one per page.

    • Optimize property titles and descriptions by including the location as a keyword.

    • Add generic industry terms (tourist rental, vacation home, accommodation) and local references (estate in Spain, cottage in the UK).

  • Apply filters on your web so users can quickly find what they're looking for. Recommended: pool, pets allowed, sea views, near ski slopes, reduced mobility, workspace, etc.

  • Keep in mind that Google constantly updates its crawling methods. With its focus on natural language, ensure your content sounds human and natural.

    • ChatGPT can be useful for generating texts, but always review the style and check facts before publishing.

Optimize Each Page with Good On-Page Practices

  • Titles and descriptions: each page should have a unique meta title and an attractive meta description with keywords.

  • Friendly URLs: short, descriptive, and with keywords.

  • ALT tags in images: include descriptions with keywords in each image.

  • Craft compelling titles and meta descriptions that represent the content and invite clicks with a CTA (call to action).

Build Authority with Internal and External Links (Link Building)

  • Internal links: connect relevant pages on your web to guide users and improve navigation.

  • Backlinks: obtain links from relevant and authoritative websites to increase your page's credibility.

Monitor Results and Adjust Your SEO Strategy

  • Use tools like Google Analytics and Google Search Console to track traffic, user behavior, and the performance of your SEO strategies.

  • Adjust your strategy based on observed data and trends.

  1. Use tools like Google Analytics and Google Search Console to track traffic, user behavior, and the performance of your SEO strategies.

  2. Adjust your strategy based on observed data and trends.

Digital Marketing Service

If you prefer expert support, the Digital Marketing team at Avantio can help you:

  • Create a solid SEO foundation.

  • Set up the necessary tools to analyze your web's performance.

  • Ensure your site receives traffic and conversions.

Contact them through the form available at the end of this page.

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