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Discover How to Boost Your Bookings with Google Vacation Rentals

Sandra Álvarez avatar
Written by Sandra Álvarez
Updated this week

More visibility, more traffic, and more direct bookings

Google Vacation Rentals offers owners and managers of tourist accommodations an effective way to connect directly with travelers. This service allows property advertisements to appear in Google search results and on Google Travel, increasing exposure and conversion opportunities without additional commissions from Google.

Connect and manage your accommodations on Google Vacation Rentals

When tourists search for accommodation on Google, they prioritize speed, clarity, and trust. With Google Vacation Rentals, your properties can be displayed in search results and on Google Travel.

This translates to greater visibility for your website, more direct traffic, and increased booking opportunities. All without commissions from Google.

Before you start: prepare your web

The connection with Google Vacation Rentals depends 100% on your Avantio web (or a partial API). The booking process will always be completed on your own domain.

Helpful Tip

Ensure your web is updated to the latest version, with current content and a simple booking flow for tourists. This will optimize conversions and increase direct revenue.
Consult with your Account Manager if you need advice or a review of your web.

Where your advertisements will appear

Once connected, your accommodations will be displayed on:

  • Google Travel, under the "Vacation Rentals" tab (or within "Hotels" if the traveler activates the filter).

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  • Google search results.

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Attention to Details

Vacation Rentals advertisements do not appear on Google Maps, as that section is reserved for hotels.

What travelers will see on your listing

Each accommodation on Google will display the following information:

  • Advertisement title (as it appears on your web).

  • Photos and description.

  • Capacity, number of rooms, and bathrooms.

  • Basic features.

  • Check-in and check-out times.

  • Tourist license number.

  • Itemized price with VAT (mandatory in markets like the U.S. and Canada).

  • Reviews and ratings.

  • Approximate location and location information (generated by Google).

Types of permitted accommodations

Accepted: apartment, villa, country house, studio, house, boat, chalet, bungalow, rural house, flat, townhouse, motorhome, penthouse, condominium, village house, and trullo.

Not permitted: hotel, aparthotel, resort, bed and breakfast, and farm stay.

Common Error

Attempting to connect an accommodation by rooms. These are not compatible and generate a warning in Channel Pro.

How bookings are registered

Bookings are always finalized from your web. In your VRMS, they will appear like any other and can be identified by filtering the "Agent" field.

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Key benefits

With Google Vacation Rentals:

  • You reach travelers at the very moment they are searching.

  • You enhance your brand by displaying your logo and name.

  • You increase direct bookings, without intermediaries or Google commissions.

Google Vacation Rentals represents a strategic opportunity to increase visibility, strengthen your brand, and capture direct bookings without additional commissions. Once your accommodations are activated, you can receive more direct visits and make the most of Google search potential.


Frequently Asked Questions

Why are Google Vacation Rentals bookings always finalized on the owner's page?

Because the connection relies exclusively on the Avantio web or a partial API, ensuring that the purchase process is completed on the accommodation's own domain, without intermediaries.

On which Google platforms will the advertisements for tourist accommodations appear?

The advertisements will be displayed on Google Travel, under the "Vacation Rentals" tab or in the "Hotels" category if the traveler activates the filter, and also in general Google search results.

Why are vacation rental advertisements not available on Google Maps?

Google reserves the Maps section exclusively for hotels, so tourist accommodations connected to Google Vacation Rentals are not shown there.

Which accommodation categories are not compatible with Google Vacation Rentals?

Those classified by Google as hotels are excluded: hotel, aparthotel, resort, bed and breakfast, and farm stay. Additionally, room-based accommodations cannot be connected.

What information elements are displayed on an accommodation's listing on Google?

The listing includes the advertisement title, photos, description, capacity, number of rooms and bathrooms, basic features, check-in and check-out times, tourist license number, price with VAT breakdown, user reviews, and approximate location.

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