How to create a post
Access WordPress
Enter your username and password to access the WordPress Dashboard.
In the left-hand column, click Posts — from this menu, you can see all existing entries in your blog.
Click Add New to create a new post.
⚠️ Note: Don’t confuse this section with Pages, as that would create a new page instead of a blog post.
Create your post
Language and main title
Choose the language of your post by selecting Language in the right-hand sidebar.
Write the main title (also called H1) based on your chosen keyword(s).
Click Save Draft when finished.
The title (H1) you add will be the post’s main title. If you want to change the H1 of your blog’s homepage, contact your Web Project Manager or the Customer Experience team if your project is already completed.
Yoast SEO
Here are the main Yoast SEO features to consider, as they will affect your ranking:
SEO Title (Meta Title): The title shown in search engines. It should be around 55 characters long, include your main keyword, and ideally feature your company name for visibility.
Meta Description: A short summary (around 155 characters) describing your post. It may match your H1 but should always include the main keyword.
Slug: The readable part of the URL identifying your post. It should reflect the keyword and be concise.
Focus Keyphrase: The main topic keyword of your article — what readers expect to find. This keyword should also appear several times throughout your text.
After filling in these fields, Yoast SEO will show a content analysis indicating what’s optimized and what needs improvement.
H2 and content
You can add a subtitle (H2) if needed.
Write your post, keeping SEO keywords in mind.
The editor works like Microsoft Word — you can bold, italicize, align text, or insert tables, among other options.
Adding links: Highlight the word and click Insert/Edit Link.
Adding images:
Click Add Block → Image.
Upload the image or insert its URL.
Once the image is added, you can:
Rename the image file.
Add Alt text (important for SEO).
Align it by clicking Edit on the image.
⚠️ The slider image you edit here applies to this post only. If you want to change the slider image on your blog’s homepage, contact your Web Project Manager or the Customer Experience team if your project is finalized.
Categories and tags
In the right-hand column, you can assign or create categories and tags for your post.
Categories organize and group posts by general topics, improving navigation and SEO.
Tags organize specific recurring themes, allowing users to find related posts easily.
Unlike categories, tags are non-hierarchical and are used for more detailed grouping.
WordPress also allows you to assign a featured image, which will be displayed as the post’s main thumbnail.
Publishing
When your post is ready, click Publish in the upper-right corner.
You can choose to publish immediately or schedule it for a later date by clicking Edit next to Publish Immediately.
You can also save the post as a draft or preview how it will look once published.
Post-end widgets
If you’d like to enable the following options, contact your Web Project Manager or the Customer Experience team if your project is already completed:
Show navigation between posts: Adds links to the previous and next articles.
Show related posts: Displays articles related to the one being viewed.
Dark mode: Displays the page in dark theme.
Border Mode: Displays the page content with rounded borders.
It’s recommended to translate and copy your posts into your website’s main languages.
Creating posts with Elementor
If you have a new Avantio website version, you’ll also benefit from the updated WordPress blog.
When creating a blog post through our platform, you can use the Elementor plugin to design and build posts easily and effectively.
Below is a guide to help you create new posts using the free version of Elementor.
Panel – Basic Elements
These are the basic elements available to structure a post.
Each element allows for its own customization divided into three tabs: Content, Style, and Advanced.
Here are some examples of how we’ve used the Basic Elements Panel options in our Blog (you can also visit it here: http://blogambianceenterprise.avantio.com):
Inner Section: Used to create sections to organize content (images/text).
Text Editor: Used to add and edit text within specific sections.
Panel – General
In addition to the Basic Elements, you can also use General Resources to create more complex and creative blog posts.
General Panel
Additional Help in WordPress
If you have any questions or concerns about configuring any panel elements, you can find more information in the WordPress Help section at the bottom of each page.