Analyze Bookings by Country of Origin
Knowing where your tourists come from allows you to tailor your strategy, adapt your communication, and make smart decisions about marketing and service. With this report, you can identify emerging markets, optimize campaigns, and enhance your customers' experience.
What is this report?
The Bookings by Country report shows a list of the countries of origin of tourists who have made bookings at your accommodations. It includes key information such as the number of bookings, total amount, average stay, and average occupancy. This helps you better understand your customers and the markets interested in your accommodations.
Benefits
Market study: detect emerging trends and markets with the greatest potential.
Effective segmentation: run specific campaigns targeted at audiences from different countries.
Resource optimization: adapt the languages on your web or incorporate native members into your team according to the most relevant markets.
Comprehensive data: the more customer information you enter into VRMS, the more accurate the analysis will be.
How to access the bookings by country report
Follow these steps:
Go to Reports → Management → Bookings by Country.
Apply the filters as needed:
Countries with registered bookings
Type of booking
Check-in date
Booking date
View the list that includes:
Number of bookings by country
Total amount generated by country
Average stay
Average occupancy
Helpful Tips
Regularly review this report to detect new emerging markets and adjust your marketing strategy.
Always keep your customer data updated in VRMS to obtain a more precise and useful analysis.
Attention to Details
The average stay reflects the average duration of bookings from each country.
The average occupancy shows the proportion of occupancy that bookings from each country represent in relation to your total capacity.
Frequently Asked Questions
What information does this report show?
It includes the number of bookings by country, total amount generated, average stay, and average occupancy.
Can I filter by type of booking or specific dates?
Yes, you can apply filters by type of booking, booking date, or check-in date.
How can I identify new emerging markets?
Periodically review the list and compare the number of bookings from each country to detect increases or trends.
How accurate is the report if customers do not complete their data?
The more complete data you have in VRMS, the more accurate the analysis will be. Bookings with incomplete information can affect the accuracy of the list by country.
Notes
All data can be exported in Excel/CSV/PDF format or printed for your internal statistics.